What if an artist-focused TV series filmed an episode in your hometown? Which artist would you want to meet? Who would you recommend? Now, art lovers will have the chance to nominate an artist or city of their choice for Arthouse, a groundbreaking TV series that promises to bridge the gap between authentic artists and the communities that often overlook their talent. Produced by Crewest Studios and supported by NOT REAL ART fiscal sponsor Arterial, Arthouse aims to peel back the layers of the art world, sharing the personal stories of regional artists and their collectors.
With a mission to democratize art, Arthouse empowers viewers to curate authentic artwork that aligns with their tastes without straining their budgets. The show's concept centers on eliminating intimidation in art collecting, providing local artists with a platform to showcase their work directly to buyers.
To support this vision, Arthouse has launched a crowdfunding campaign to raise $150,000 to produce a full-length pilot episode. Set in Chicago, the pilot will follow an individual or family as they explore local art scenes, visit artist studios, and make informed purchasing decisions with the help of host Carmen Acosta. The campaign, running from June 10 to July 25, 2025, on Indiegogo, offers a unique opportunity for art lovers to contribute to a project that aims to transform the way we perceive and appreciate art in our daily lives. With a small donation, anyone can nominate an artist or city of their choice to appear on Arthouse.
Listen to today’s episode on the player above, or nominate an artist for Arthouse here.
Quotes From This Episode
“All of us have artists living in our community, and many of us don't know those artists. Many of us may not know that you can go tour those artists' studios, meet those artists, and buy art directly from the artists.” — Scott “Sourdough” Power
“Wouldn't it be interesting to make a show where we're helping people? Just like in House Hunters, people are trying to find the perfect home. What if we could take people around to find the perfect piece of art?” — Scott “Sourdough” Power
“Arthouse is about real people meeting real artists to buy real art without breaking the bank. And rather than going to the big cities, New York, Chicago, Louisiana, Miami, we're gonna go to Wichita, Kansas, we're gonna go to Madison, Wisconsin, we're gonna go to Albuquerque, New Mexico, we're gonna go to these smaller communities, and we're gonna shine a light on the artists there.” — Scott “Sourdough” Power
Links Mentioned in This Episode
About Scott “Sourdough” Power
Scott “Sourdough” Power is the co-founder and creative director of Crewest Studio, an LA-based arts media organization focused on visual and performing arts. With a diverse career in the creative field since age 18, Scott grew up in a musical Midwestern family, influenced by a rich church background. His early health challenges, including a near-fatal illness, instilled in him a fierce will to live and create. He earned a B.A. in graphic design and arts management from Columbia College Chicago in 1994, later completing the AIGA Executive Business Program at Yale and obtaining professional licensing certification.
Scott has held various roles across publishing, marketing, and the arts, creating brands and curating exhibitions for global companies. An adventurous spirit, he is a member of the Explorers Club and spent time in the Alaskan wilderness, where he earned the nickname “Sourdough.” Recently, he contributed to the launch of a medical NGO in Haiti and served on various boards. In 2023, Scott founded Arterial, Inc., a nonprofit dedicated to helping artists share their stories and reach wider audiences.
All images published with permission of the artist(s); featured graphic: David Schwartz.